Middletown man’s business helps people sleep easier – Spoon Sleep

Middletown man’s business helps people sleep easier

Herman Fisher co-founded a company that created Spoon Sleep, a patent-pending sleep system that includes the first mattress designed for life.

“A bed in a box is not a new concept by any means,” Fisher said. “I was importing product from China at the start of my career. Bed in a box became popular when attention was brought the price gouging done by traditional mattress companies.”

What sets his company apart from its competition, he said, is its industrial-strength foam pillars, which “make all the difference.”

“This patent pending technology supports your back and manages pressure points,” he said. “No one in the industry has anything like this. Our technology also allows for better air flow allowing for a cooler sleep.”

Fisher, an engineer, former executive at mattress giant Sealy and Springfield native, said his family was homesick after he left the company and wanted to get back to the area.

“My wife is originally from Middletown where her family resides,” he said. “I decided to take a job with Rubberlite, Inc. in West Virginia as the vice president of new technology. I commuted for five years only seeing my family on the weekends. I knew I needed to make a change but this time the path would include the support of my family.”

Finding an investment group was essential to ensure the company had the monetary backing to develop the branding, build inventory and advertise, he said.

Fisher said he and CFO Brent Adam and CMO Sharvari Dayal have been working on the Spoon mattress and related technology for more than two years and officially launched the website www.spoonsleep.com this month after hiring Cincinnati agencies SpiceFire and SnowCommerce to build it.

Owning his own business had always been a dream of his.

“After spending time in the mattress industry, and seeing the pitfalls of the industry, I saw an opportunity to develop a better product, one I believe can lead to better sleep and hopefully have a positive impact on people’s lives,” Fisher said.

Getting the company off the ground involved partnering with people from the mattress industry who knew what they were doing, he said.

The factory that assembles the end product is third generation and has been doing business for over 100 years.

“I developed a material with my previous employer and thought that this would be a great technology for the mattress industry,” he said. “We re-engineered the materials and created the pillar technology, knowing that this would be the best support material in the mattress sector.”

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